Q1/15 roundup

A few data highlights of the first calendar quarter 2015.


Net sales for the first quarter 2015 were $ 22.72 billion, an increase of 15 % compared with $ 19.74 billion in the first quarter of 2014. Net loss was $ 57 million, a decrease of 153 % compared with a net income of $ 108 million in the first quarter of 2014.

North America net sales are in constant good shape, whereas International net sales saw their first negative YOY growth in over a decade. Amazon gives the following reasons in the respective SEC filing:

The sales decrease primarily reflects the unfavorable effect of foreign exchange rates offset by increased unit sales, including sales by marketplace sellers. Changes in foreign currency exchange rates impacted International net sales by $(1.3) billion and $24 million for Q1 2015 and Q1 2014. Increased unit sales were driven largely by our continued efforts to reduce prices for our customers, including from our shipping offers, from sales in faster growing categories such as electronics and other general merchandise, increased in-stock inventory availability, and increased selection of product offerings.

Amazon: YOY growth North America net sales

Amazon: YOY growth International net sales

Amazon added a new product segment: Amazon Web Services. The charts below illustrate how it stacks up against the other segments.

Amazon: net sales by product segment

Amazon: stacked net sales by product segment


Apple had a spectacular first quarter 2015. Revenue was $ 58.01 billion, an increase of 27 % compared with $ 45.65 billion in the first quarter of 2014. Net income was $ 13.57 billion, an increase of 33 % compared with $ 10.22 billion in the first quarter of 2014.

The operating segment with the greatest growth was Greater China, with an YOY revenue growth of 71 %. Revenue in Greater China is now far bigger than in Europe ($ 16.82 vs. $ 12.20 billion). Greater China is Apple’s second biggest revenue market, right after Americas.

Apple: revenue by operating segment (as % of total revenue)

Below you can see the cumulative unit shipments of iPhones and iPads. Apple by now shipped over 720 million iPhones and 270 million iPads. Though iPad shipment growth is decreasing (negative YOY growths since Q1/14) and the iPad line is getting closer to the iPhone line, Apple overall sold more iPads in the same period of time than iPhones.

Apple: cumulative unit sales of iPhones and iPads since launch


Revenue for the first quarter 2015 was $ 3.54 billion, an increase of 42 % compared with $ 2.50 billion in the first quarter of 2014. Net income was $ 512 million, a decrease of 20 % compared with $ 642 million in the first quarter of 2014.

Facebook’s monthly active users (MAUs) tell an interesting story. In regards of total numbers, Asia Pacific surpased Rest of World already in Q3/14 (426 vs. 423 million MAUs), and the trend continues. Facebook has far more MAUs in Asia Pacific and Rest of World than in Europe and US & Canada. Compare that to five, four, or even three years ago.

Facebook: monthly active users by user geography

Also, the total number of MAUs is beyond impressive. At 1.441 billion MAUs Facebook will surely surpass the 1.5 billion mark in the next quarter. A remarkable success story.

Facebook: monthly active users by user geography (+ total numbers of users)


Revenue for the first quarter 2015 was $ 1.57 billion, an increase of 24 % compared with $ 1.27 billion in the first quarter of 2014. Net income was $ 23.7 million, a decrease of 55 % compared with $ 53.12 million in the first quarter of 2014.

The streaming subscription numbers are rapidly rising, especially International. The chart below is also exemplary for Netflix’s shift from the DVD to the streaming business model.

Netflix: DVD and streaming subscriptions

The amount of money Netflix spends on marketing for the different subscription segments is also telling. The last marketing costs for DVD where a mere $ 65 thousand in Q4/13. On the other hand you see the marketing costs of the International streaming business, which is the biggest asset with $ 105.13 million.

Netflix: DVD and streaming marketing costs

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